Malibu Rum is a rum made in Barbados with natural coconut extract. Although the drink is made in Barbados, it is bottled in Dumbarton, Scotland by Pernod Ricard. It was first made in 1895. The alcohol content by volume is 21.0% (42 proof). Advertising campaigns label it "Seriously Easy Going" and usually features people from the Caribbean taking life seriously, in a parody of the stress associated with the Western urban lifestyle, with a voiceover at the end saying "If people in the Caribbean took life as seriously as this, they would never have invented Malibu. It's seriously easy going."
The first variation of the rum was Malibu Lime which was only sold in Barbados and night clubs in France. Despite having some success in Barbados, it did not take off in France and was discontinued in July 2003. Currently on the market there are variations on the original flavour, such as Malibu Mango Rum, Malibu Passion fruit Rum and Malibu Pineapple Rum. Malibu and its variations can be drunk neat, on the rocks, or more commonly, with a fruit-based mixer or a carbonated soft drink such as Coca Cola.
Although the bottle is opaque white (this can mislead lots of people), the drink is clear and slightly more viscous than regular rum.